Marigolds Bakery Brand Identity

There's something so cool about a bakery that feels like it's been part of the neighborhood forever. Even when it’s just opening this year.

At Marigolds, the philosophy is simple: Treat yourself well, often. A double entendre that encourages self-care and indulgence.

Founded by the incredibly talented Lena Keodara, this bakery teaches slowing down and savoring every moment. It's a reminder that the tastiest things live in the everyday moments.

From the hand-drawn script to the color palette that screams quiet luxury, we designed every detail to create a sense of comfort. Those intricate patterns? They aren't just pretty details. They're inspired by traditional Sinh Lao textiles, weaving heritage and craftsmanship (literally) through the rest of the brand.

The result is a brand that communicates ease. A breath of fresh air. Somewhere where each recipe carries a little piece of home, crafted with ingredients you can pronounce and quality techniques you know take time.

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