What do a custom dining experience, midwestern charm, and heirloom vegetables all have in common? HomeBased Private Dining!

Rooted in motifs of home and hospitality, we designed this brand to feel like a "not-so-hidden" gem. We utilized lock-and-key imagery, hand-drawn scripts, and artisanal ingredients. The result is a visual identity that communicates warmth, curiosity, and a fully personalized experience.

We rounded out the brand identity with a menu and business card system that can grow right alongside the company. These final assets make sure that same impression will come through regardless of how customers may first encounter the brand.