HomeBased Private Dining offers custom dining experiences rooted in midwestern charm and heirloom ingredients.

Using motifs of the home and hospitality, we designed this brand to feel like a "not-so-hidden" gem. We utilized lock-and-key imagery, hand-drawn scripts, and artisanal ingredients. The result is a visual identity that communicates warmth, curiosity, and a fully personalized experience.

We rounded out the brand identity with a menu and business card system that can grow right alongside the company. These final assets make sure that same impression will come through regardless of how customers may first encounter the brand.