J. Rieger Limited Edition Holiday Whiskey Label
The annual J. Rieger Holiday Whiskey is a long-standing Kansas City tradition.
We had the honor of designing the 10th edition of this limited edition label. Our edition marks the first time the holiday label featured a night time scene.
The focal point of the label, a trio of silver foil-stamped bells, pays homage to historic illustrations from the brand's pre-prohibition history, creating a satisfying bridge between past and present. The result is a beautiful composition paired with custom typography that honors J. Rieger's legacy while catching attention on modern shelves.
Photography by Parker Gene / Courtesy of J. Rieger Distilling
Historic
Inspiration
This vintage poster advertises Rieger's original Monogram whiskey for just $2.00 a quart from its original location on Genesee Street. It features an old-school holiday bell, holly leaves, and a Victorian-era ornamental typeface.
We wanted to capture the original holiday magic of these features from this historical poster while re-envisioning them for modern consumers. We chose to keep the bell as the main focus of our label and used ornamental typography and holly imagery to support our composition.
For an extra touch of personal storytelling, we also included the original founding date of the company as well as the year the company was reborn.
