This limited-edition beer celebrates one of Kansas City baseball's most beloved traditions: the iconic Derby Dash.

When City Barrel Brewing and Charlie Hustle teamed up for a salt & lime lager celebrating this hot dog-themed race, we designed a label that brings that exciting, fan-fueled energy to life with three distinct racing hot dog characters. We paired these characters with other visual details like a checkered finish line and raining salt and limes that reference the beer's flavor.

The result: an impactful collaboration that connected two local brands through nostalgia while creating collection-worthy demand.

Photo Courtesy of City Barrel Brewing