Big 12 Conference Basketball Collection
In collaboration with the Big 12 Conference and Charlie Hustle Apparel, these shirt designs were created for a special limited-edition release at a pop-up Charlie Hustle store adjacent to the arena during the 2024 Big 12 Conference. Each design celebrates the distinct spirit of the schools, capturing their unique fan culture and what makes each community special.
Photography by Cameron Wiley / Courtesy of Charlie Hustle
The Schools We Worked With:
University of Houston
University of Central Florida
Oklahoma State University
Baylor University
Texas Christian University
