Challenge: Design a brand identity for a hypothetical restaurant through a typographic lens.

Solution: I invented Duke's Dogs, which offers a nostalgic and approachable twist on the classic hot dog restaurant. The brand identity was designed to be bold and engaging, yet refreshingly simple.

Result: Detailed illustrations of ingredients and a straightforward, no-fuss menu help create an inviting atmosphere. During the branding process, I prioritized quality, approachability, and hand-drawn assets. The use of primary colors adds a nostalgic charm that supports the brand’s retro aesthetic.